The Yugo - Read Jim Fulner

Paperback

English language

Published Oct. 3, 2010 by Hill and Wang.

ISBN:: 978-0-8090-9895-8

Six months after its American introduction in 1985, the Yugo had become a punch line; within a year, it was a staple of late-night comedy. For most Americans, that's where the story begins and ends. Hardly: the saga of the short, unhappy life of the Yugo, the men who built it, the men who imported it, and the decade that embraced and discarded it is outrageous, astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. - Back cover.

1 edition

JIm FUlner reviewed The Yugo by Jason Vuic

4 stars

Oh the Yugo. You've heard of it, you may have actually seen it, you may have heard some jokes, but you probably don't know its story. Is it really the worst care ever sold? (Vuic tries to convince you NO). How did it become the American anti-icon we know? Well a big part of it was a "Communist Maket Economy" and at least a big a part of it was Malcom Briklin. An American entrepunere who really doesn't know when to quit and Vuic tries to convenience you has never succeeded at anything. returnreturnWhy could anyone think a Yugoslav car could work in the 80s? What happened to all those Yugos (here's a hint, some hipsters turned them into "art"). returnreturnIf you like books about economics, if you like books about cars, and if you are not an expert in either of those, I think you'll like it. It's written …

Oh the Yugo. You've heard of it, you may have actually seen it, you may have heard some jokes, but you probably don't know its story. Is it really the worst care ever sold? (Vuic tries to convince you NO). How did it become the American anti-icon we know? Well a big part of it was a "Communist Maket Economy" and at least a big a part of it was Malcom Briklin. An American entrepunere who really doesn't know when to quit and Vuic tries to convenience you has never succeeded at anything. returnreturnWhy could anyone think a Yugoslav car could work in the 80s? What happened to all those Yugos (here's a hint, some hipsters turned them into "art"). returnreturnIf you like books about economics, if you like books about cars, and if you are not an expert in either of those, I think you'll like it. It's written for the masses and I recommend.