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Jason Vuic: The Yugo (Paperback, 2010, Hill and Wang)

Six months after its American introduction in 1985, the Yugo had become a punch line; …

Oh the Yugo. You've heard of it, you may have actually seen it, you may have heard some jokes, but you probably don't know its story. Is it really the worst care ever sold? (Vuic tries to convince you NO). How did it become the American anti-icon we know? Well a big part of it was a "Communist Maket Economy" and at least a big a part of it was Malcom Briklin. An American entrepunere who really doesn't know when to quit and Vuic tries to convenience you has never succeeded at anything. returnreturnWhy could anyone think a Yugoslav car could work in the 80s? What happened to all those Yugos (here's a hint, some hipsters turned them into "art"). returnreturnIf you like books about economics, if you like books about cars, and if you are not an expert in either of those, I think you'll like it. It's written for the masses and I recommend.